Welcome to Inovad

Through an integrated approach, Inovad helps you define your marketing strategy and deploy it nationally and internationally.

From initial strategic thinking to operational deployment with commercial networks, we support you at every stage of your brand development.

We will put at your disposal our competence in multi-channel digital communication, with the development of websites, associated applications and the personalization of their presence on the network …

Our work in numbers

12

Years

21

Countries

500

+

Projects

1000

+

Events

Our expertise

Strategy & Branding

Corporate Strategy
Business Plan
Business Modeling
Multi-brand Strategy

Marketing Environment

Brand Audit
Brand Positioning
Customer journey
Traffic Analysis

Commercial Communication

Point of Sale
Street Marketing
Brochures
Product Promotions

Digital Marketing

Website development
SEO & Web Visibility
SEM & Web ads
Social Media & Multi-channel strategy

Business Development

Product & Brand Launching
Marketing Mix
Export Management
Omni-channel Distribution

Strategy and Marketing Consulting

Inovad helps you define your Brand Strategy From the analysis of the environment to the implementation of a digital marketing strategy

Environment

Knowledge and Analysis of the Environment

Market Research
SWOT Analysis
Buyer Personas
Competition Analysis

Brand

Definition of the Strategy

Brand Positioning
Brand Strategy
Brand Mission & Vision
Graphic charter & materials

Products

Marketing Mix

Products & Services definition
Pricing Strategy
Distribution Channels
Communication Policy

Strategy and Marketing Consulting

Inovad helps you define your Brand Strategy From the analysis of the environment to the implementation of a digital marketing strategy

Environment

Knowledge and Analysis of the Environment

Market Research
Analytics and Customer Targets
Competition Analysis

Brand

Definition of the Strategy

Creating the Promise of the Brand
Brand Positioning
Brand Strategy
Creation of the graphic charter and declination in communication media

Products

Marketing Mix

Definition of Products and Services
Pricing Policy
Circuits of Distribution
Communication Policy

Inovad and Digital Marketing

The construction of the brand now necessarily passes through the multi-channel digital communication. From the creation of your website, to the launch of groups on social networks, to the organization of Web campaigns, Inovad accompanies you at all stages to ensure the coherence of your message to all points of contact with customers.

    Analysis and Formalization of Needs

  • Definition of the brand’s strategy
  • Establish the brand’s positionning
  • Determine the objectives

Drafting Specifications

  • Study of objectives and resources
  • Translation of Customer Needs
  • Validation by the client

    Construction of the Graphic Charter

  • Determine the brand’s colour palette and logo
  • Development of brand motifs/illustrations
  • Creation of communication templates

    Development of website and/or application

  • Choice and purchase of domain name/li>
  • Testing and deployment of site or application
  • Website hosting and maintenance

Inovad and Digital Marketing

The construction of the brand now necessarily passes through the multi-channel digital communication. From the creation of your website, to the launch of groups on social networks, to the organization of Web campaigns, Inovad accompanies you at all stages to ensure the coherence of your message to all points of contact with customers.

Analysis and Formalization of Needs

  • Given the brand’s strategy
  • Customer Targets
  • Definition of The objectives of the sites

Drafting Specifications

  • Translation of Customer Needs
  • Validation by the Customer

Construction of the Graphic Charter

  • Validation by the Customer

Site and / or Application Development

  • Choice and Purchase of the Domain Name
  • Accommodation
  • Updates