Masterclass – Fintech: A Land of Opportunities

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Facilitated by evolving new technologies, new and often revolutionary business models are appearing in finance, an industry that is mostly data driven based and currently has lower than ever barriers to entry. Billions of VC and PE dollars are being poured into startups worldwide, creating tens of thousands of new jobs, while incumbents downsize or try to develop new capabilities. Market conditions and financial and economic systems in Russia; make the opportunities for disruption and new business models in finance even greater. In this Masterclass, we will explore some global Fintech trends, from three main points of view: technology, “smart” investment, and career opportunities.

Yesterday Prof. Pablo Soler Bach addressed in this IE Talk, the major Finetch trends, from three main points of view: technology, “smart” investment, and career opportunities. A great overview of the Fintech eco-system in France and the world and how the different actors are collaborating, partnering or fighting with each other. Billions of VC and PE dollars are being poured on startups worldwide, creating tens of thousands of new jobs, while new projects are lowering costs for consumers and offering new services for populations who were out of the financial systems. Finally, a great example of Blockchain and ICOs, which spotted the inefficiencies of the system;

Masterclass – Contagious: When Brands go Viral

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What makes online branded content and advertising campaigns go viral?

IE University and IE Business School hosted a practical and interactive Master Class animated by Brian Hallett, Associate Professor at IE, Brand Storyteller, Imagemaker. During the event, we explored one of the most mysterious and misunderstood aspects of the entire digital revolution. We also examined specific examples of Brands that have successfully used the power of the internet, social media and “sharing” to spread their messages far and wide. And most importantly, we looked at the key success factors which Brands employ to get their message out.

What do all viral campaigns have in common, and what elements make them unique?

Brian Hallett has been an Associate Professor at IE since 2012. His courses in Branding and Storytelling through Image-Making, Photography, Video Production within the Masters in Visual and Digital Media, as well as the International MBA program, are renowned for their high-energy and interactive teaching style, providing participants with the opportunity to achieve real and profound change and growth. Brian’s students have recognized him with the Award for Favorite Professor several times.

Orientation Conference : A master degree abroad

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What is the added value of doing a Masters Degree abroad?

Going out of your confort zone, learning languages, getting exposed to a new eco-system and improving your employability,… are some of the advantages; I was pleased to share the chair of this conference with Elodie Luquet from HEC Montréal, Christophe Elie-Dit-Cosaque from Université Paris Dauphine, and Pascal Galinier from Le Monde.

FriendsChoices.com

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Green field Project: Development of a new generation community travel guide.

BUSINESS MODEL:
– Definition of the global concept
– Development of the Marketing Mix

BRANDING:
– Brand Strategy and Positioning

DIGITAL COMMUNICATION:
– FriendsChoices.com development
– Social network presence and community management: Facebook, Twitter, Linked In,…

  • Web Design
  • Front-end
  • Back-end
  • SEO
  • Marketing Strategy
  • Branding
  • Community Management
  • Business Plan
  • Business Development
  • Client Survey
  • Social Networks
  • Multi-Channel Marketing

See online project

IE France at the Spanish Embassy

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Réunion avec les anciens de l’IE à l’ambassade d’Espagne à Paris. Merci à S.E. Fernando Calderera Soler et Maria Venegas Grau pour cette belle opportunité d’avoir un contact merveilleux avec l’Espagne et Marca Espana.Gathering with IE Alumni at the Spanish Embassy in Paris. Thank you to H.E. Fernando Calderera Soler and Maria Venegas Grau for this lovely opportunity to have a wonderful touch of Spain and Marca Espana.

Bataii.com

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Bataii.com is a new online survey platform, simple, anonymous and fun.
This project has been fully developed by Inovad’s team and its partners; From the genesis of the idea, to the development of the Marketing and Strategic positioning, through the expression of the technical specifications, and finally the realization of the Business Plan and the launch.

The entire technical infrastructure has been designed and developed by Didier Caillon, Bataii.com Technical Director.

  • Web Design
  • Search Engine Optimization
  • Marketing Strategy
  • Brand Management
  • Community Management
  • Business Plan
  • Social Networking
  • Multi-Channel marketing

See online project

Inntrend

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Over the last decade, Strands has forged strong relationships with industry leaders to deliver high-value white-label solutions.
INNTREND partnered with STRANDS to offer you the most powerful solution that enables banks to offer personalized digital banking experiences.
Many major systems integrators such as Inntrend, management consulting firms, industry-leading technology providers & academic institutions have become Strands partners. Our common aim is to ensure the successful and efficient implementation of the most innovative FinTech products.

Inovad represents Inntrend in Europe and the CIS countries, towards potential customers and stakeholders:
– Marketing strategy and market implementation
– Meeting with potential clients
– Business Development
– Coordination with technical teams

  • Marketing Strategy
  • Business Development

See online project

Orinde Group

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Orinde Group, provides Book keeping, Corporate Finance and Legal Services for Small and Medium companies in the Middle East.

Inovad realized the Brand startegy and positioning for Orinde Group, and insured the implementation through the development of their digital platforms.
More genrally, Inovad accompanies Orinde Group in developing their business from a Marketing perspective;

  • Web Design
  • Front-end
  • Back-end
  • SEO
  • Marketing Strategy
  • Branding

See online project

Orinde Invest

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Orinde’s Investment management business segment provides a range of investment strategies to numerous geographical regions and asset classes, covering both public and private markets. They also apply to numerous clients across both institutional and intermediary channels.

Revenue primarily consists of real estate and private equity investments that are held for short, medium or long-term appreciation.

Inovad accompanies Orinde Invest and Orinde Group in the definition of their Marketing Strategies and its implementation.

Inovad developed Orinde Invest’s digital platform allowing their clients to follow their portfolio’s performance in a secured way;

  • Web Design
  • Front-end
  • Back-end
  • SEO
  • Marketing Strategy
  • Branding

See online project