Inovad respresents in France IE University, one of the leading Education Institutions in the world. Created in 1970 around the Business School (ranked Best Business School in Europe by Financial Times in 2013), IE is now comprised of 5 schools all at the best level in their disciplines:
Organization of the First Francophone competition around Big Data and Connected Objects.
The IE Francophone Venture Day was held in Paris on October 16, 2015, and involved 39 partners from 12 Francophonic countries, and was organized in collaboration with IE Business School and IE France Club.
The event was attended by 300+ persons and was live broadcasted in more than 12 countries.
Green field Project: Development of a new generation community travel guide.
BUSINESS MODEL:
– Definition of the global concept
– Development of the Marketing Mix
BRANDING:
– Brand Strategy and Positioning
DIGITAL COMMUNICATION:
– FriendsChoices.com development
– Social network presence and community management: Facebook, Twitter, Linked In,…
Bataii.com is a new online survey platform, simple, anonymous and fun.
This project has been fully developed by Inovad’s team and its partners; From the genesis of the idea, to the development of the Marketing and Strategic positioning, through the expression of the technical specifications, and finally the realization of the Business Plan and the launch.
The entire technical infrastructure has been designed and developed by Didier Caillon, Bataii.com Technical Director.
Over the last decade, Strands has forged strong relationships with industry leaders to deliver high-value white-label solutions.
INNTREND partnered with STRANDS to offer you the most powerful solution that enables banks to offer personalized digital banking experiences.
Many major systems integrators such as Inntrend, management consulting firms, industry-leading technology providers & academic institutions have become Strands partners. Our common aim is to ensure the successful and efficient implementation of the most innovative FinTech products.
Inovad represents Inntrend in Europe and the CIS countries, towards potential customers and stakeholders:
– Marketing strategy and market implementation
– Meeting with potential clients
– Business Development
– Coordination with technical teams
Orinde Group, provides Book keeping, Corporate Finance and Legal Services for Small and Medium companies in the Middle East.
Inovad realized the Brand startegy and positioning for Orinde Group, and insured the implementation through the development of their digital platforms.
More genrally, Inovad accompanies Orinde Group in developing their business from a Marketing perspective;
Orinde’s Investment management business segment provides a range of investment strategies to numerous geographical regions and asset classes, covering both public and private markets. They also apply to numerous clients across both institutional and intermediary channels.
Revenue primarily consists of real estate and private equity investments that are held for short, medium or long-term appreciation.
Inovad accompanies Orinde Invest and Orinde Group in the definition of their Marketing Strategies and its implementation.
Inovad developed Orinde Invest’s digital platform allowing their clients to follow their portfolio’s performance in a secured way;
Dialogo is an association for the cooperation between France and Spain.
We accompanied them in the definition of their Online Strategy aligned with their newly created Brand Strategy.
In this regard, we developed the website and social networks related pages (Linked In, Facebook, Twitter,) as well as the Search Engine Optimization.
Development of a new generation geo-marketing platform:
– Conducting a customer survey with global brands
– Development of the marketing and brand strategy
– Definition of the International Development Strategy
– Writing of the Business Plan
– Participation in International Start Up competitions
– Presentation of the project to International investors
We acted as the Marketing Director of Cedars Autosport, one of the leading Formula 3 Teams in Europe and the Middle East.
BRANDING:
– Brand identity positioning and Strategy definition
– Communication Agency engagement
– Communication Manager hiring and management
– Sponsors search
– Development of communication elements
DIGITAL COMMUNICATION
– cedars-autosport.com development
– Social networks presence: Facebook, Twitter, Youtube…
